Green Leaf Threads

Green Leaf Threads is a sustainable fashion brand focused on urban style and eco-conscious values. With a target audience rooted in Gen Z and the "slash generation," the brand needed a bold, modern visual identity that would reflect its environmental mission while still feeling fresh, edgy, and fun. The challenge was to build a look that honored sustainability without falling into the muted, overly minimal tropes often associated with eco-friendly brands.

What made this project special was the challenge of pushing sustainable design beyond the expected. We wanted to prove that eco-friendly doesn’t have to mean bland or overly earnest—and that a brand can be both ethically grounded and visually exciting. Finding that balance between playful and purposeful was key, and it’s the kind of creative tension that makes branding work truly memorable.