FANTASY DRAFT PARTY
CLIENT
Guilty Sea Sports Pub
TYPE OF CLIENT
Hospitality
CATEGORY
Social Media, Campaign, Print
BRIEF
I focused on driving awareness and foot traffic for Guilty Sea Sports Pub’s Miller Lite Draft Party by engaging local football fans and delivering a consistent brand experience. The goal was to fill reservations and build hype through strategic, cross-platform promotion.
A cohesive campaign was developed and included custom social media graphics for Instagram, Facebook, and Google Business, along with print materials like outdoor posters, in-venue menus, and screen display ads. Each asset worked together to maximize visibility and create a seamless brand experience both online and on-site.
The result? A packed event with fully booked tables, increased revenue, and a noticeable boost in social engagement and local visibility. The campaign successfully activated the community and proved the value of intentional, well-branded marketing.
This project was a great example of how local energy and big-brand partnership can come together through strong design and strategy. One of the most rewarding aspects was blending Guilty Sea’s neighborhood charm with Miller Lite’s national branding in a way that felt seamless and authentic. The quick turnaround, multiple asset formats, and need for on-brand cohesion across physical and digital spaces pushed me to think both creatively and strategically. It reinforced how much impact well-executed, localized marketing can have—especially when every touchpoint is intentional.
