WRIGHT'S GOES SOCIAL
CLIENT
Wright's Gourmet House
TYPE OF CLIENT
Restaurant / Gourmet Deli & Bakery
CATEGORY
Social Media
PLATFORMS
Instagram & Facebook
OBJECTIVE
Grow followers, expand reach, and establish a long-term content strategy
BACKGROUND
Wright’s Gourmet House—a beloved Tampa institution since 1963—was ready to modernize its social media presence. While historically active on Facebook, Wright’s had never pursued a cohesive visual strategy or posted regularly to Instagram. In March 2025, they engaged me to launch and lead their social media growth, with a focus on content, community, and brand storytelling.
MY ROLE
I developed and executed a full-funnel social media plan over 90 days, treating March through May as a strategy incubator to shape the brand’s tone, visual identity, and posting rhythm. My responsibilities included:
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Social media strategy & monthly planning
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Content creation: Captions, ideas, concepts, and creative direction
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Video editing (for all Reels and behind-the-scenes content)
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Graphic design (social graphics, carousel posts, announcement visuals)
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Post scheduling & publishing across platforms
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Performance reporting with insights and monthly analysis
THE STRATEGY
We treated March through May as a strategic incubator—a 3-month content lab to identify what works and how to scale it. I implemented:
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A content calendar rooted in storytelling, visuals, and community engagement
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A mix of menu highlights, behind-the-scenes content, and customer moments
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Weekly Reels to spotlight prep, desserts, and product features
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Weekly insight to ad manager to boost top performing post every other week.
Key Results (March–May 2025)
Instagram:
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+72.6% follower growth (from 705 to 1,217)
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+267% increase in reach
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Engagement up 356% over 3 months
Facebook:
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+275% increase in reach
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Engagement up 443%
May 2025 Results (Peak Month)
Instagram:
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+512 followers in one month (+72.6% growth)
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13,520 reach (up 267% from March)
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1,815 engagements
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Top Post: Alpine Cake Reel – 6,178 reach | 653 engagements as of May 28, 2025
Facebook:
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+148 followers
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54,784 reach (up 275% from March)
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2,646 engagements
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Top Post: Alpine Cake Reel – 22,919 reach | 716 engagements as of May 28, 2025
top performing posts
the outcome
By the end of May, Wright’s had a clear direction for scalable content and a stronger social presence that matched its legendary status in the community. With proven formats, posting rhythms, and performance data, the team is now equipped to continue growing online—just as they’ve done offline for 60+ years.